Emergency Preparedness - Spanish

Emergency Preparedness - Spanish

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  • TV

    Emergency Preparedness - Consequences :30 SP

    A disaster can turn your world and your family's life upside down, but there are three simple steps all Americans can take to prepare themselves for the unexpected: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and their appropriate responses. At www.ready.gov and www.listo.gov, one can find national and local preparedness information and tools to prepare for and respond to potential emergencies.

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  • TV

    Emergency Preparedness - The Day Before Hurricane Sandy :30 Spanish

    http://www.listo.govIn 2012, the East Coast was devastated by hurricane Sandy.But the day before, it was like any other day. Like today.Prepare for tomorrow.

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  • Radio

    Storm (:30) - Spanish

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  • Emergency Prep Listo - Earthquake
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    Emergency Prep Listo - Earthquake

    Emergency Prep Listo - Earthquake
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39% of U.S. Hispanic adults in 2013 reported they have done anything to prepare for an emergency,an increase from 27% in 2005

Overview

While 79 percent of Hispanic Americans believe preparedness is a very important issue, only 39 percent of Hispanic households have taken any steps at all to prepare.

The Ready campaign launched a complete Spanish-language component, Listo, in December 2003 which includes Spanish-language PSAs for all media types, its own website, and an information hotline, 1-888-SE-LISTO.

The Listo campaign is targeted to Hispanic Americans, but promotes the same three key actions to prepare for an emergency: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and appropriate responses to them. The newest creative phase of Listo, which launched in September 2010, promotes the idea that preparation today will help reduce the consequences of a disaster tomorrow.

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