Autism is the fastest-growing serious developmental disorder in the United States.*
Today, one in 68 children is diagnosed with an autism spectrum disorder, a 33 percent increase in the last two years. Despite this high prevalence, research shows that many parents of young children have very little knowledge about autism and are not seeking help soon enough.
While there is currently no cure or effective preventative for autism, appropriate early-intervention services from ages three to five make it possible for 20 to 50 percent of children diagnosed with autism to attend mainstream kindergarten. However, the current age of diagnosis among low-income families, particularly African American and Latino families, is higher than the general public.
Which is why the Autism Awareness campaign public service advertisements, created by volunteer agencies BBDO New York and LatinWorks, places emphasis on the importance of learning the signs of autism and seeking early diagnosis with the campaign message “Maybe is all you need to find out more about autism.” The PSAs encourages parents of young children to visit Autismspeaks.org/signs to learn the early signs of the disorder and get children with autism the help they need.
*Source: Centers for Disease Control and Prevention (CDC), Morbidity and Mortality Weekly Report(MMWR), 2009.